Award Ceremonies You Wouldn’t Want to be Honoured In

Lots of us spend our lives chasing an unfulfilled ambition. It might involve climbing a mountain, visiting the South Pole or brewing more kitchen-meth than anyone outside of Breaking Bad. Whatever your dreams are, statistics say they’ll likely remain just Read More →

Google’s EMD Update Highlights Importance of Trust in Consumer-Brand Interactions

Google’s EMD Update Highlights Importance of Trust in Consumer-Brand Interactions   In late September, Google rolled out its latest update, not related to neither Panda, nor penguin, but to exact domain matches (EMD) that rank highly in Google query results, even when the website content does not justify their position Read More →

Pinterest Marketing Idea 1: Contests

One of our clients has had some pretty amazing success with running a ‘Pin It To Win It’ contest. We emailed and facebooked the contest to all their fans/subscribers, and that was the extent of the promotion for it. We Read More →

Did you Order Egg Rolls?

Imagine you’re dining at a restaurant for the first time. Your food arrives, and it’s not what you ordered. You ordered egg rolls, but you are given burritos. Then, the waitress tries to convince you that burritos are what you Read More →

Be a Great Speaker: Here’s how

When you listen to a great speaker, or hear someone else mention one, get a transcript of the speech. Study it. How was it constructed? What kind of opening and closing was used? How were examples presented? How did the Read More →

Pitch NY Times’ “How We Live”

Interesting, unique – and sometimes, just plain weird – homes and offices are explored in the New York Times column “How We Live.” It’s a Q&A that explores collections, eco-friendly architecture and other aspects of modern living. One of the contributors to the column Read More →
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