How do you get publicity from a bestselling book that you didn’t write? Name it as your book club’s next pick – and create a great video for it. That’s what The Nerdfighter Book Club (which fights for nerds, not against them) did with its summer pick,Fahrenheit 451, the Ray Bradbury classic. The chief Nerdfighter is John Green, author of the bestselling book, The Fault In Our Stars. But it’s Bradbury’s book that gets Green fresh publicity from USA Today. Can you create a great video for one of your favorite books?