So journalists knew where the story and the expert were.  While we usually don’t include datelines in email pitches, it is important to tell the media where you live. If a journalist writes for a magazine in a specific region, your geography may include or exclude you from the story. Producers will want to know if you are close to satellite radio or TV stations and can do guest appearances. If your town’s name is not well known, list what major cities it is near. Journalists aren’t interested in playing “Where’s Waldo?”