Imagine sending out an email campaign or embedding a video on a blog. Pretty run of the mill right? Now imagine that every time someone gets one of these emails or sees one of these videos, they have the opportunity, with 1 click, to send that email or video (or anything for that matter) to their ENTIRE social network? Anyone of the friends in any email client, Facebook, Twitter, etc. And once their friends receive the email or viral piece, these people can then in turn send out the same viral message to THEIR entire social network! This would qualify as being ‘viral’